
How to Write a Page-Purpose Brief Before Creating Website Content
Use a nine-field page-purpose brief to test website requests, choose whether to update or create content, and give Australian teams a focused writing contract.
Run the web as a business system.
Plan page purposes, evidence, messages, formats, ownership, lifecycle and reuse.

Use a nine-field page-purpose brief to test website requests, choose whether to update or create content, and give Australian teams a focused writing contract.
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Ten topics covering the full life of a website, from strategy to day-to-day operations.